CONTACT: Mike Ferlazzo: 570-214-7410, 515-450-2908 (c)
May 6, 2013
FOR IMMEDIATE RELEASE
DANVILLE, Pa. – According to the American Cancer Society, melanoma is the fifth leading killer of men and seventh among cancer killers for women. That’s why Geisinger Health System offers free melanoma screening days for patients – with free sunscreen samples available to participants – at select clinics.
The screenings are available to patients on the following dates at these clinics:
The Skin Cancer Foundation reported that from 1970 to 2009, the incidence of melanoma increased by 800 percent among young women and 400 percent among young men. It projects that an estimated 76,690 new cases of invasive melanoma will be diagnosed in the United States in 2013, and an estimated 9,480 people will die of melanoma this year. Tanning beds reportedly have played a role in these increasing statistics.
“So it’s important to have your skin checked,” said Victor Marks, M.D., director of Geisinger’s Dermatology and Mohs Surgery Clinic in Danville. “A small mole on the skin might not be harmless. A melanoma can kill. But if identified early, melanoma can usually be cured with simple surgical removal.”
Bright orange T-shirts will be worn by the staff on the melanoma screening days to champion sun protection. The shirts’ logo was conceived by Duran Rickard (left), 8, and Aiden Rickard, 6 (right, with Dr. Christen Mowad, a physician in dermatology), sons of Sonya Rickard, a dermatology department secretary at the Geisinger Woodbine Outpatient Clinic. The logo features the slogan, “I Scream, You Scream, We all Scream for Sunscreen.”
Last year’s melanoma screening days saw 444 individuals have their skin checked in Danville, 188 in Shamokin, 94 in Selinsgrove and 94 in Bloomsburg.
Geisinger Health System
Geisinger Health System is an integrated health services organization widely recognized for its innovative use of the electronic health record, and the development of innovative care models such as ProvenHealth Navigator® and ProvenCare®. As the nation’s largest rural health services organization, Geisinger serves more than 2.6 million residents throughout 44 counties in central and northeastern Pennsylvania. The physician-led system is comprised of more than 17,000 employees, including a 900-member multi-specialty group practice, six hospital campuses, two research centers and a 310,000-member health plan, all of which leverage an estimated $5.5 billion positive impact on the Pennsylvania economy. The health system and the health plan have repeatedly garnered national accolades for integration, quality and service. In addition to fulfilling its patient care mission, Geisinger has a long-standing commitment to medical education, research and community service. For more information, visit Geisinger. Follow the latest Geisinger news and more at Twitter and Facebook.
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