Winning $25,000 donation to benefit local cancer patients
Geisinger Media Contact: Mike Ferlazzo: 570-214-7410, 515-450-2908 (c), email@example.com
Medline Media Contact: John Marks, 847-951-2542, firstname.lastname@example.org
DANVILLE, Pa., Nov. 15, 2013 -- The campaigning is done, the last vote is in and the winner of Medline Industries, Inc.’s third annual national Pink Glove Dance video competition is… Geisinger Health System in Danville, PA. The Pink Glove Dance unites 80,000 clinicians, survivors and communities throughout North America in a fun and memorable way to support breast cancer awareness and prevention -- all through the spirit of dance.
Thanks to record number 95,623 votes cast for Geisinger Health System’s video, the hospital will receive a $25,000 donation from Medline to its breast cancer charity of choice, the American Cancer Societies of Central and Northeastern PA. Geisinger also donated $2,500 to The Pennsylvania Breast Cancer Coalition as part of their participation in the competition, contributing to the nearly $1 million raised by all the participants for breast cancer education and early detection.
“Each year, 4,500 new patients come to Geisinger for expert cancer care. Through this donation to the American Cancer Society, we can ensure that these patients, and all cancer patients in central and northeast PA, have better access to transportation to and from their appointments,” said Susan M. Hallick (at right with Sue MacInnes, Medline’s chief marketing officer following the national television announcement), RN, BSN, MHA, NEA-BC, executive vice president and chief nursing officer, Geisinger Health System. “It is truly an honor to have been a part of the Pink Glove Dance and to see our employees and community members give back to the communities we serve.”
Determined by public voting, Geisinger Health System’s 90-second winning video featured nearly 1,000 Geisinger employees and community members, including cancer survivors, local high school cheerleaders, college students and the Bloomsburg University mascot, Roongo – all dancing in pink gloves to “Brave” by Sara Bareilles. Throughout the video, cancer survivors shared what it means to be “brave” on pink cue-cards with messages such as “being me after chemo” and “choosing optimism day after day.” The video was dedicated in memory of Yvonne Dawson, a former Geisinger Medical Center patient who recently lost her 15-year battle with cancer.
More than 200 of Geisinger's Pink Glove Dance participants performed for FOX cameras during the results announcement at the Pine Barn Inn on Friday morning, Nov. 15 (left).
This year, nearly 600,000 votes were cast for the 100-plus participants in the competition during the two-week voting period, a record for the Pink Glove Dance competition.
Sponsored by Medline — the creator of the YouTube® sensation Pink Glove Dance and maker of the pink exam gloves — the national competition included more than 100 video submissions from hospitals, nursing homes, schools and other organizations spanning 35 states and Panama. In all, more than 80,000 people were featured in the videos.
“Congratulations to Geisinger Health System, who made an amazing video that honors the hundreds of thousands diagnosed each year with breast cancer, as well as honoring the care givers, who so passionately care for those battling this disease,” said Sue MacInnes, Medline’s chief marketing officer. “And for the thousands of dancers participating this year, we thank you for reminding those who are facing cancer that they are not alone. Medline’s Pink Glove Dance is a ‘movement’ in every sense of the word and a unique symbol of strength, joy and life.”
Second place honors go Penn State Milton S. Hershey Medical Center in Hershey, PA. Mary Greeley Medical Center in Ames, Iowa captured third.
For every case of Medline’s Generation Pink® gloves purchased, Medline will donate $1.00 to the National Breast Cancer Foundation (NBCF) to fund free mammograms for underserved women. To date, Medline has donated more than $1.2 million to the NBCF.
About Medline’s Pink Glove Dance Campaign
The original Pink Glove Dance video premiered in November 2009 and featured 200 Portland, Ore. hospital workers wearing pink gloves and dancing in support of breast cancer awareness and prevention. Today the video has nearly 14 million views on YouTube®. A sequel was produced in October 2010 featuring 4,000 health care workers and breast cancer survivors throughout North America. In 2011, the first national Medline Pink Glove Dance Video competition was held. In all, more than 150,000 passionate people have danced in Medline Pink Glove Dance videos.
“Clinicians on the frontlines of care use the pink gloves to help make difficult conversations about breast cancer with their patients easier,” said MacInnes. “Now thousands of healthcare workers are wearing them not just in October but year-round because the message of early detection is a 12-month campaign.”
About Geisinger Health System
Geisinger Health System is an integrated health services organization widely recognized for its innovative use of the electronic health record, and the development of innovative care models such as ProvenHealth Navigator® and ProvenCare®. As the nation’s largest rural health services organization, Geisinger serves more than 2.6 million residents throughout 44 counties in central and northeastern Pennsylvania. The physician-led system is comprised of more than 20,800 employees, including a 1,000-member multi-specialty group practice, seven hospital campuses, two research centers and a 448,000-member health plan, all of which leverage an estimated $6.1 billion positive impact on the Pennsylvania economy. The health system and the health plan have repeatedly garnered national accolades for integration, quality and service. In addition to fulfilling its patient care mission, Geisinger has a long-standing commitment to medical education, research and community service. For more information, visit www.geisinger.org, or follow the latest Geisinger news and more on Twitter and Facebook.
As the nation's largest privately held manufacturer and distributor of health care and surgical products, Medline manufactures and distributes more than 350,000 products to hospitals, extended care facilities, surgery centers, physician offices, home care agencies and providers, and retailers. Recently named one of the nation’s "Best and Brightest Companies to Work for,” Medline is headquartered in Mundelein, Ill. and has more than 1,100 dedicated sales representatives nationwide to support its broad product line and cost management services. Click here to find out how to connect with Medline on a variety of social media channels for all the latest news on initiatives, innovations and products.
# # # #
MacInnes presents the $25,000 Pink Glove Dance video competition check to (L to R) Hallick, Michael Neal, executive vice president of the East Coast Division of the American Cancer Society; and Thomas Graves, vice president of the cancer service line, Geisinger Health System.